If you can’t beat ’em, join ’em, says UK rockers The Crimea who, on May 13, will offer up their sophomore album, Secrets of the Witching Hour, to download for FREE. They aren’t the first band to take this approach (one of my personal favorites, Bel Auburn, did the same thing last year … but they certainly weren’t the first to do it), but The Crimea may be the most well-known band in recent memory to just give away their music.
Here’s what the band says on their website:
Let’s cut to the chase here, our second album, Secrets Of The Witching Hour, will be available from May 13. What’s more, it will be available for free, for ever, for you, from a secret location on the web that we’re currently working on. And you read that right, by the way. It’s free, folks. Free as a bird, Free as that dodgy band that sang ‘Alright Now’, free as something you have to pay nothing, zip, nada, rien for. And it’s amazing. So good. So much blood, sweat and tears, but so, so good. You’ll shit yourselves. And that’s a guarantee.
Eagle-eyed observers of the shop may also see that you can also buy the album. This is for those of you who like something solid in your hands from time to time. And who can blame you. It’s a shiny disc, with full artwork, lovingly crafted by our very own J. Udwin. It’s the option for traditionalists, for purists for people who need something a little more… well… round. It’s available for pre-order now, with delivery guaranteed on or before the 13th.
It’ll be VERY interesting to see how this thing plays out.